The Longest Ride Debuts in Third
Universal Pictures’ Furious 7 led the weekend box office for a second weekend with a take of $59.59 million. That represented the 12th largest second weekend performance of all-time without adjusting for ticket price inflation. The well-received seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down 59.5 percent from its opening weekend. While that was a sizable second weekend decline, it represented an impressive hold given the size of the film’s grosses and that the previous three installments of The Fast and The Furious franchise all experienced second weekend declines in the range of 61-64 percent. Furious 7 was helped by strong word of mouth, strong critical reviews and the lack of any new direct competition.
Furious 7 has grossed $251.52 million through 10 days of release, which ranks as the ninth largest 10-day start of all-time. The film is running an extremely impressive 47 percent ahead of the $171.00 million 10-day gross of 2013’s Fast & Furious 6. Furious 7 is now the highest grossing film of The Fast and The Furious series domestically, as it has already surpassed the $238.68 million final gross of Fast & Furious 6. Furious 7 will zoom past the $300 million domestic milestone before long and is in excellent shape to eventually surpass the $350 million mark.
Home held steady in second place with $18.53 million. The 3D computer animated film from 20th Century Fox and DreamWorks Animation was down 31 percent from the previous weekend. On the heels of its sizable second weekend decline, Home stabilized nicely last weekend. Home continues to exceed expectations with a 17-day take of $129.09 million. Home will have a good chance of holding up well going forward, especially with no new animated films entering theaters between now and the June 19 launch of Disney’s Inside Out.
Fellow 20th Century Fox release The Longest Ride debuted in third place with $13.02 million. The Nicholas Sparks adaptation starring Britt Robertson and Scott Eastwood opened on the low end of expectations. Compared to other Nicholas Sparks adaptations, The Longest Ride debuted 30 percent ahead of the $10.00 million start of last year’s The Best of Me and 42 percent below the $22.52 million launch of 2012’s The Lucky One.
Warner Bros. Pictures’ Get Hard placed in fourth with $8.22 million. The R-rated comedy starring Will Ferrell and Kevin Hart was down one spot and 37 percent from the previous weekend. Much like Home, Get Hard also stabilized very nicely after experiencing a sharp decline the previous weekend. Get Hard has grossed $70.78 million through 17 days of release. That is towards the lower end of expectations.
Cinderella rounded out the weekend’s top five with $7.14 million. Disney’s blockbuster fairy tale adaptation was down one spot and 30 percent from the previous weekend. Cinderella has grossed $180.69 million in 31 days, which leaves the film $19.31 million away from reaching the $200 million domestic milestone.
The Divergent Series: Insurgent placed in sixth with $6.71 million. The second installment of Lionsgate Entertainment’s young adult franchise was down one spot and a 34 percent from the previous weekend. Insurgent has grossed $114.71 million in 24 days. That places the film 8 percent behind the $124.76 million 24-day take of last year’s Divergent.
The Weinstein Co.’s Woman In Gold followed in seventh with $5.48 million in its first weekend of wide release. The drama starring Helen Mirren and Ryan Reynolds was up 162 percent over the previous weekend’s limited launch and has grossed a solid $8.93 million in 12 days.
|This Week||Last Week||Movie||Weekend Gross||Cumulative Gross||Weeks|
|3||N/A||The Longest Ride||$13.02M||$13.02M||1|
|6||5||The Divergent Series: Insurgent||$6.71M||$114.71M||4|
|7||7||Woman in Gold||$5.48M||$8.93M||2|
|10||8||Kingsman: The Secret Service||$1.31M||$124.52M||9|
Editor-in-Chief Mark Heckathorn is a journalist, movie buff and foodie. He oversees DC on Heels editorial operations as well as strategic planning and staff development. Reach him with story ideas or suggestions at dcoheditor (at) gmail (dot) com.