The Invisible Man Makes Appearance in First
The calendar has been littered with low-budget horror releases the first two months of 2020, with none enjoying particularly strong showings at the box office. But that changed last weekend (Feb.28-Mar. 1) with Universal Pictures/Blumhouse’s The Invisible Man, which rode a wave of strong buzz and critical reviews to a solid $28.21 million opening.
As the only wide opener over the weekend, the reboot benefitted from a strong marketing push that made it feel like the first event-sized horror film to debut this year. Importantly, critics gave the film high marks, while the PG-13 rating opened it up to a younger demographic and star Elisabeth Moss – best known for her roles in acclaimed TV series such as The Handmaid’s Tale and Mad Men – gave the film an air of respectability for more discerning viewers. Opening day audiences also gave it a good score.
Fellow Blumhouse releases with similar debuts include Happy Death Day, Insidious: The Last Key and The Purge: Anarchy, and they finished with domestic grosses from $55-$71 million, suggesting great things for this $7 million production.
Last weekend’s debut was similar to that of 2000’s Hollow Man, a modernized adaptation of the classic H.G. Wells novel and reboot of the famed Universal horror/sci-fi series, although that film, which debuted with $26.41 million, was far less acclaimed and much more expensive, with a reported budget of $95 million.
Finishing in second place was Paramount Pictures’ Sonic the Hedgehog, which slipped 37.9% to $16.26 million in its third weekend. With a domestic total of $128.56 million, it is now the third highest-grossing video game adaptation to date not adjusting for inflation after 2001’s Lara Croft: Tomb Raider, which finished its run with $131.16 million in North America.
Coming in third was Walt Disney Studios/20th Century Studios’ The Call of the Wild with $13.36 million in its second weekend, a drop of 46.1% from its better-than-expected $24.79 million debut the previous weekend. The family adventure has $46.02 million to date, although it has lots of ground to make up given its reported $100 million-plus budget.
Making a surprise showing in fourth place was FUNimation Entertainment’s My Hero Academia: Heroes Rising, a superhero anime based on the popular manga series. It took in $5.80 million in its North American debut. Heroes Rising, which previously grossed $15.10 million in Japan, is the second film adaptation of the Japanese comic after My Hero Academia: Two Heroes, which grossed a total of $5.75 million domestically in 2018.
Since opening on Wednesday, Heroes Rising has grossed $9.17 million in North America. That already makes it FUNimation’s second-highest grossing film domestically behind 2019’s Dragon Ball Super: Broly with $30.71 and topping the $8.01 million domestic total for Dragon Ball Z: Resurrection “F”.
Finishing in fifth place was Sony Picture’s Bad Boys for Life with $4.35 million, a slip of 25.5% in its seventh weekend. It now has $197.42 million in North America and will soon cross the $200 million mark.
Placing in sixth was Warner Bros. Pictures’ Harley Quinn: Birds of Prey, which fell 39.7% to $4.10 million in its fourth weekend for a domestic total of $78.79 million to date.
After a healthy $2.61 million opening the previous weekend, truTV/WarnerMedia’s Impractical Jokers: The Movie saw a wide expansion in its second weekend and took in $3.55 million in seventh place. That was a 36.0% jump. The comedy has $6.62 million to date in North America.
Universal’s 1917 finished in eighth with $2.71 million, a 35.8% drop, bringing the domestic total for the WWI drama to $155.91 million through the end 10 weekend. Closely behind in ninth and 10th were horror holdovers STX Entertainment’s Brahms: The Boy II Sony/Blumhouse’s Fantasy Island, which took in $2.62 million and $2.33 million in their second and third weekends, respectively. The Boy II dropped 55.0%, while Fantasy Island fell 45.4%. The domestic total for the STX sequel stands at a disappointing $9.77 million, while the Sony adaptation has earned $24.06 million in North America.
This coming weekend sees the debut of Disney/Pixar’s Onward and Warner Bros.’ The Way Back starring Ben Affleck.
The top 10 films grossed $83.29 million. That is 3.8% behind the previous weekend’s $86.59 million total. It was also 11.7% behind last year’s $94.35 million, when How to Train Your Dragon: Hidden World led for a second weekend with $30.03 million. Total box office year-to-date stands at $1.56 billion. That is 6.4% ahead of last year.
Feb. 28-Mar. 1, 2020
|This Week||Last Week||Movie||Weekend Gross||Cumulative Gross||Weeks|
|1||New||The Invisible Man||$28.21M||$28.21M||1|
|2||1||Sonic the Hedgehog||$16.26M||$12.56M||3|
|3||2||The Call of the Wild||$13.36M||$46.02M||2|
|4||New||My Hero Academia: Heroes Rising||$5.80M||$9.17M||1|
|5||4||Bad Boys for Life||$4.35M||$197.42M||7|
|6||3||Harley Quinn: Birds of Prey||$4.10M||$78.79M||4|
|7||11||Impractical Jokers: The Movie||$3.55M||$6.62M||2|
|9||5||Brahms: The Boy II||$2.62M||$9.77M||2|