New Films Fair Poorly Against The Martian
As had been expected heading into the weekend, holdovers remained at the top of last weekend’s (Oct. 30-Nov. 1) box office. Twentieth Century Fox’s The Martian continued to lead the way with $11.72 million. The blockbuster Ridley Scott directed 3D sci-fi film starring Matt Damon has now led the box office for four of the past five weekends. The Martian was down just 25.5 percent, which represented the weekend’s strongest hold among wide releases. It should be noted that The Martian got an added boost from a one-week IMAX run. The Martian has grossed $183.12 million in 31 days.
Goosebumps claimed second place with $9.87 million. The 3D horror comedy starring Jack Black fell 36 percent from the previous weekend. That represented a very solid hold, especially since family films usually experience sizable declines when Halloween falls on either Saturday or Sunday. Goosebumps surpassed the $50 million mark last weekend and has grossed $56.76 million in 17 days. Goosebumps will face new competition for family audiences this coming weekend with 20th Century Fox’s The Peanuts Movie entering theaters on Friday.
Disney Entertainment and DreamWorks’ Bridge of Spies finished in third with $8.39 million. The critically acclaimed Steven Spielberg directed thriller starring Tom Hanks dropped 26 percent. Thanks in part to strong holding power; Bridge of Spies has grossed $45.53 million in 17 days.
Hotel Transylvania 2 took fourth place with $5.86 million. Sony Pictures’ Adam Sandler led 3D computer animated film was down 34 percent from the previous weekend. Hotel Transylvania 2 has grossed $156.04 million in 38 days, which places the film 13.5 percent ahead of the $137.48 million 38-day haul of 2012’s Hotel Transylvania.
The Last Witch Hunter rounded out this weekend’s top five with $5.16 million. The Vin Diesel led action film from Lionsgate fell 52 percent. The Last Witch Hunter has grossed a softer than expected $19.03 million in 10 days.
Turning to the weekend’s new releases, Burnt debuted in sixth place with $5.00 million. The Bradley Cooper led dramedy from The Weinstein Co. debuted below low pre-release expectations. As was the case the previous weekend, adult moviegoers clearly showed their disinterest in the weekend’s new slate of wide releases. Poor critical reviews and opening over Halloween weekend didn’t help matters for Burnt either. The performance of Burnt is especially disappointing for Cooper coming so soon after the break-out performance of American Sniper at the beginning of the year.
Warner Bros. Pictures’ Our Brand is Crisis was off to an even softer start with an eighth place take of just $3.24 million. The Sandra Bullock led comedy opened below expectations and represented the smallest wide release debut ever for Bullock. Her previous low was the $4.66 million start of 1996’s Two If By Sea. As was the case with Burnt, there wasn’t much potential for Our Brand is Crisis to begin with. Films about politics are often tough sells at the box office, while poor critical reviews and opening over Halloween weekend further limited the film’s potential.
Scouts Guide to the Zombie Apocalypse had even less of an impact at the box office with a 12th place start of $1.84 million. Paramount Pictures’ modestly budgeted horror comedy also debuted below low expectations. The opening weekend performance for Scouts Guide was in the same neighborhood as the respective $1.47 million and $1.38 million starts of Rock the Kasbah and Jem and the Holograms the previous weekend. As is the case with Paramount’s Paranormal Activity: The Ghost Dimension, a number of major theatre chains are not playing Scouts Guide as a result of the studio’s experimental shorter theatrical to video-on-demand window for the film.
|This Week||Last Week||Movie||Weekend Gross||Cumulative Gross||Weeks|
|3||3||Bridge of Spies||$8.39M||$45.53M||3|
|4||5||Hotel Transylvania 2||$5.86M||$156.04M||6|
|5||4||The Last Witch Hunter||$5.16M||$19.03M||2|
|7||6||Paranormal Activity: The Ghost Dimension||$3.44M||$13.55M||2|
|8||N/A||Our Brand Is Crisis||$3.24M||$3.24M||1|
Editor-in-Chief Mark Heckathorn is a journalist, movie buff and foodie. He oversees DC on Heels editorial operations as well as strategic planning and staff development. Reach him with story ideas or suggestions at dcoheditor (at) gmail (dot) com.