G.I. Joe Debuts On Top
Paramount’s G.I. Joe: Retaliation led the box office last weekend with an estimated $41.2 million. The long delayed 3D sequel generated the second largest Easter weekend debut of all-time (behind only the Clash of the Titans). The movie debuted Thursday, although it is behind the 2009 original G.I. Joe: The Rise of Cobra, which didn’t have the advantage of higher priced 3D admissions. However, the sequel cost significantly less to make at $130 million.
G.I. Joe
3D grosses accounted for 45 percent of the film’s total grosses this weekend, with 9 percent coming from IMAX secrrenings. Most of the movie’s audience was male, with 68 percent and most 25 years old or older.
The Croods experienced a solid second weekend with a take of $26.5 million. Tyler Perry’s Temptation finished third with a box office take of $22.3 million. Temptationis based on one of Perry’s pre-existing plays. It appeals to female moviegoers, who made up 70 percent of the audience.
| This Week | Last Week | Movie | Weekend Gross | Cumulative Gross | Weeks |
|---|---|---|---|---|---|
| 1 | N/A | G.I. Joe: Retaliation | $41.2M | $51.7M | 1 |
| 2 | 1 | The Croods | $26.5M | $88.6M | 2 |
| 3 | N/A | Tyler Perry’s Temptation | $22.3M | $22.3M | 1 |
| 4 | 2 | Olympus Has Fallen | $14.0M | $54.7M | 2 |
| 5 | 3 | Oz: The Great and Wonderful | $11.6M | $198.3M | 4 |
| 6 | N/A | The Host | $11.0M | $11.0M | 1 |
| 7 | 4 | The Call | $4.8M | $39.5M | 2 |
| 8 | 5 | Admission | $3.3M | $11.8M | 2 |
| 9 | 6 | Spring Breakers | $2.8M | $10.1M | 3 |
| 10 | 7 | The Incredible Burt Wonderstone | $1.3M | $20.6M | 3 |
Article by: Executive Editor Mark Heckathorn
Editor-in-Chief Mark Heckathorn is a journalist, movie buff and foodie. He oversees DC on Heels editorial operations as well as strategic planning and staff development. Reach him with story ideas or suggestions at dcoheditor (at) gmail (dot) com.
