G.I. Joe Debuts On Top
Paramount’s G.I. Joe: Retaliation led the box office last weekend with an estimated $41.2 million. The long delayed 3D sequel generated the second largest Easter weekend debut of all-time (behind only the Clash of the Titans). The movie debuted Thursday, although it is behind the 2009 original G.I. Joe: The Rise of Cobra, which didn’t have the advantage of higher priced 3D admissions. However, the sequel cost significantly less to make at $130 million.
3D grosses accounted for 45 percent of the film’s total grosses this weekend, with 9 percent coming from IMAX secrrenings. Most of the movie’s audience was male, with 68 percent and most 25 years old or older.
The Croods experienced a solid second weekend with a take of $26.5 million. Tyler Perry’s Temptation finished third with a box office take of $22.3 million. Temptationis based on one of Perry’s pre-existing plays. It appeals to female moviegoers, who made up 70 percent of the audience.
|This Week||Last Week||Movie||Weekend Gross||Cumulative Gross||Weeks|
|1||N/A||G.I. Joe: Retaliation||$41.2M||$51.7M||1|
|3||N/A||Tyler Perry’s Temptation||$22.3M||$22.3M||1|
|4||2||Olympus Has Fallen||$14.0M||$54.7M||2|
|5||3||Oz: The Great and Wonderful||$11.6M||$198.3M||4|
|10||7||The Incredible Burt Wonderstone||$1.3M||$20.6M||3|
Article by: Executive Editor Mark Heckathorn