G.I. Joe Debuts On Top
Paramount’s G.I. Joe: Retaliation led the box office last weekend with an estimated $41.2 million. The long delayed 3D sequel generated the second largest Easter weekend debut of all-time (behind only the Clash of the Titans). The movie debuted Thursday, although it is behind the 2009 original G.I. Joe: The Rise of Cobra, which didn’t have the advantage of higher priced 3D admissions. However, the sequel cost significantly less to make at $130 million.
G.I. Joe
3D grosses accounted for 45 percent of the film’s total grosses this weekend, with 9 percent coming from IMAX secrrenings. Most of the movie’s audience was male, with 68 percent and most 25 years old or older.
The Croods experienced a solid second weekend with a take of $26.5 million. Tyler Perry’s Temptation finished third with a box office take of $22.3 million. Temptationis based on one of Perry’s pre-existing plays. It appeals to female moviegoers, who made up 70 percent of the audience.
| This Week | Last Week | Movie | Weekend Gross | Cumulative Gross | Weeks |
|---|---|---|---|---|---|
| 1 | N/A | G.I. Joe: Retaliation | $41.2M | $51.7M | 1 |
| 2 | 1 | The Croods | $26.5M | $88.6M | 2 |
| 3 | N/A | Tyler Perry’s Temptation | $22.3M | $22.3M | 1 |
| 4 | 2 | Olympus Has Fallen | $14.0M | $54.7M | 2 |
| 5 | 3 | Oz: The Great and Wonderful | $11.6M | $198.3M | 4 |
| 6 | N/A | The Host | $11.0M | $11.0M | 1 |
| 7 | 4 | The Call | $4.8M | $39.5M | 2 |
| 8 | 5 | Admission | $3.3M | $11.8M | 2 |
| 9 | 6 | Spring Breakers | $2.8M | $10.1M | 3 |
| 10 | 7 | The Incredible Burt Wonderstone | $1.3M | $20.6M | 3 |
Article by: Executive Editor Mark Heckathorn
